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Bipolar Beverages? Energy and Relaxation Drinks Take Beverages (and Consumers) to New Extremes

July 11, 2011 in Food & Beverage Industry Information

Stressed out?  Anxious?  Jet-lagged? For years consumers sought drinks laden with ingredients like caffeine, taurine, electrolytes and herbs to give them the extra energy boost they craved.  But lately, manufacturers have introduced several non-alcoholic concoctions that promise just the opposite – they help you unwind. Today, it seems it’s not enough for a drink to […]