Benefits of Maintaining Strong Communication With Your Candidates Through A Crisis

April 27, 2020 in HR Best Practices


Communicating with your candidates is always important, but maintaining strong communication with them during a crisis can set you apart from your competitors. Thanks to COVID-19, our economy came to a grinding halt in March, and businesses are facing unique challenges. On one hand, millions of businesses were deemed “non-essential” and were forced to close their doors, putting them in danger of shutting down permanently. On the other hand, some employers in industries deemed essential are having problems attracting candidates amid the crisis. The food industry is experiencing a mixture of layoffs and hiring…


Whatever your struggles are now, there are real benefits that come with maintaining strong communication with your candidates throughout this crisis.


Your Company Will Stand Out 

Many companies aren’t thinking about their candidates right now, which is completely understandable. But when they come out the other side of this crisis and the economy begins ascending again, companies that need talent will struggle to find it if they went completely dark during the crisis 

So, even if you aren’t hiring, send out updates, advice and other communications to candidates throughout this crisis. This shows that you are still open for business and that you are planning on ramping up hiring again in the future, even if you can’t today.  

If you are in need of people and can’t seem to find them, regular communication  – especially communication focused on how you are keeping employees safe – can help you show candidates that your company is on solid ground, that you value your workforce, and that you are ready to hire people who need great jobs.  


Candidates Have Real Questions  

One of the themes of the world we are maneuvering through is that uncertainty rules the day.  People have a lot of big questions about the long-term impact of COVID-19, but they also have very specific questions like, “Is ABC Company still open,” “Is ABC Company doing remote interviews or will I be expected to come into the office,” “What precautions is ABC Company taking to protect employees?”  

Questions like these are common, and they deserve answers. By addressing questions and keeping in touch even if you aren’t hiring right nowyou show your human side at a time when things seem very cold to many workers. 

If you are hiring, answering these questions can help ease fears at a time when many people are choosing between trying to get back to work and potentially exposing themselves or staying home and collecting unemployment. Regular communication can help ease fears and encourage people to choose the workforce.  


You Will Still Need to Hire People  

COVID-19 has us all focused on government-forced job losses, but every company will have to deal with employees who must take a leave of absence to isolate, recover or care for a sick family member, people who resign, or you may still have to release people from your employ throughout this crisis. By keeping in touch with candidates, you can much more quickly fill roles as they come open to maintain peak productivity.  


How Can You Stay In Touch: Communication With Your Candidates

There are lots of ways to keep in touch with candidates throughout this crisis. Find the channels that work best for both you and your candidates. They might include:  

    • Company blog posts 
    • Email newsletter 
    • Social media posts 
    • Text messaging  


Remember, right now, people need connections and information and crave any sense of normalcy they can find. You might not have a lot of open jobs – or any  right now, but by keeping in touch with candidates you stand out as a leader in your community, a business that genuinely cares about people, and you will be poised to hire quickly and efficiently when the time comes.  



Kinsa Group is Here for You!

We can help you keep in touch with top candidates, fill job openings quickly, and help you develop a plan to come out of this crisis ready to seize the dayContact us today to learn more about how we can help you navigate these challenging times.  


Related Posts: 6 Steps for Auditing Your Company’s Candidate Experience | Candidate Ghosting: How Can You Prevent It?