Sales and Business Development Salary Grades – Food and Beverage Salaries Series #3

July 11, 2022 in Career and Job Search Tips, Food & Beverage Industry Information, HR Best Practices



Food and Beverage industry employers have salary grades to ensure pay equity among employees in similar positions.  These salary grades provide consistency yet flexibility within a food and beverage organization. Consequently, allowing Human Resources or hiring managers to pay differently within a reasonable range for a specific position title. For instance, when there is a difference in the employee’s education, experience level, or performance. We’re taking some time this week to expand on the details shared in the Sales and Business Development job title pay ranges so you can hire and keep the employees that contribute to your organization’s success.


Chief Commercial Officer, Executive VP, and Vice President of Sales

  • Kinsa’s 2022 Salary Guide shared that the low base salary for a Vice President of Sales in food and beverage is $120,000 and the high is $350,000.  The median base pay is $195,000.  This is a 5% increase over the 2021 median reported at $185,000. It’s up just 8% from $180,000 reported 4 years ago in our guide.
  • EVP of Sales and Chief Commercial Officers saw a slight 2% decrease in median base pay from $225,000 in 2021 to $220,000 in 2022. Though a wide range of pay from $160,000 on the low end to $350,000 on the high end.
  • The key differentiator for keeping your Sales leaders remains a strong incentive program for these key employees who drive your business growth.  Be sure to reward them for a job well done and for leading and mentoring a strong sales team that keeps your business moving forward.

Sales and Business Development Director

The median base pay for a Sales Director has remained consistently at $150,000 over the last 4 years. Meanwhile the 2022 range is from $80,000 to $280,000.

  • Obviously, there is a large difference in the size of the team the Sales Director manages. In addition to the revenue portfolio for someone at $80,000, $150,000, and $280,000. Therefore you should keep your company size in mind as you budget for this sales leadership role.
  • If you don’t have direct reports, don’t expect the same base salary as someone who leads a large national or international staff.
  • A General Manager, or Business Unit Manager, with sales responsibilities rather than production responsibilities, is similar to a Director of Sales in base pay at $150,000 median. However, the minimum did not drop below $100,000 for these professionals.

Sales and Business Development Managers

The title of “Manager” in a Sales capacity is the most common role in the food and beverage industry. This role’s purpose is to manage customers, accounts, and budgets rather than manage people.  If you manage people, you probably should consider Kinsa’s Director of Sales or General Manager title ranges as more appropriate salary grades in the 2022 Salary Guide.

  • Over the last four years, the median pay for titles including National Account Manager, District Sales Manager, Area Sales Manager, and Territory Sales Manager remained consistent.
  • The largest increase in median base pay was for Key Account Managers, increasing from $100,000 median to $120,000.  Followed by Industrial Sales Manager (B2B sales) going from $110,000 to $130,000 median pay.
  • Median base pay may not have increased a lot over prior years for Sales professionals. However, Kinsa sees that professionals in the Sales discipline often increase their pay by moving up to a higher title. For example, like Territory to Area to District Sales Manager or Account Executive to Account Manager to Sr. Account Manager.

Kinsa Group’s 2022 Food and Beverage Salary Guide

Direct your attention to page 5 of the 2022 Salary Guide to see the complete range of pay by Sales position titles from Sales Representative to Global Sales Manager.

Feel free to reach out to our team or contact us to assist you with launching a new search to hire a Sales and Business Development professional for your company today.

Looking for the complete food and beverage salary insight guide? Download now for free and get access to the range and median of food and beverage salaries from C-Suite to Sales and Innovation to Operations.


If you are a professional seeking a new Sales and Business Development position, review the specific job titles Kinsa Group typically recruits for and consider applying to one of Kinsa Group’s current job openings today! 

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