2023 Sales and Business Development Salary Data

May 8, 2023 in Career and Job Search Tips, Food & Beverage Industry Information, HR Best Practices



The impact of your sales and business development teams cannot be understated. From creating a strong brand and communicating your story to bringing in more business, we understand how pivotal these roles are to the success of your company.

With 38 years of experience, our executive recruiters know how to recognize the right talent for business development jobs in the food and beverage industry. Kinsa Group has placed 120 sales professionals in the last 5 years alone and is committed to setting the table for greater growth for your business when we partner with you.

Below, we are sharing our 2023 Food & Beverage Sales and Business Development compensation summary so that you know how to plan when hiring for your open roles.

Chief Commercial Officer, Executive VP, and Vice President of Sales

The key differentiator for keeping your Sales leaders remains a strong incentive program for these key employees who drive your business growth.  Be sure to reward them for a job well done and for leading and mentoring a strong sales team that keeps your business moving forward.

  • Kinsa’s 2023 Salary Guide shares a low base salary for a Vice President of Sales in food and beverage is $120,000 and the high is $350,000.  The median base pay is $190,000.  The range remains the same as it was in 2022, but the median is $5,000 less than reported in 2022.
  • EVP of Sales and Chief Commercial Officers rebounded in median base pay from $220,000 in 2022 back up to $225,000 in 2023, as was also recorded in 2021. Though a wide range of pay from $160,000 on the low end to $350,000 on the high end remained steady in 2022 and 2023.

Sales and Business Development Director

The median base pay for a Sales Director has remained consistently at $150,000 over the last 5 years. Meanwhile, the 2023 range is from $80,000 to $250,000.

  • Differences in the size of the team the Sales Director manages, or the size of the revenue portfolio for someone compensated at $80,000, $150,000, and $250,000 varies greatly. Therefore you should keep your company size in mind as you budget for this sales leadership role.
  • If you don’t have direct reports, don’t expect the same base salary as someone who leads a large national or international staff.
  • A General Manager, or Business Unit Manager, with sales responsibilities rather than production responsibilities, is similar to a Director of Sales in base pay at $150,000 median. However, the minimum did not drop below $100,000 for these professionals.

Sales and Business Development Managers

The title of “Manager” in a Sales capacity is the most common role in the food and beverage industry. This role’s purpose is to manage customers, accounts, and budgets rather than manage people.  If you manage people, you probably should consider Kinsa’s Director of Sales title range as a more appropriate salary grade in the 2023 Salary Guide.

    • Over the last year, the median base pay for titles of District Sales Manager increased $5k, Area Sales Manager remained the same, and Territory Sales Manager decreased $5k.
    • National Account Manager base salary increased from $130,000 in 2022 to $140,000 in 2023. Kinsa also reported a new title of Key Account Director at $170,000.  Key Account Manager remained unchanged at $120,000.
    • Professionals in the Sales discipline often increase their pay by moving up to a higher title with more responsibility rather than waiting for an increase in their current role or title. For example, Account Executive at $80,000 to Sr. Account Executive at $110,000, and Account Manager with a median of $95,000 to Sr. Account Manager with a median of $130,000.

2023 Food & Beverage Salary Guide

Looking for more food and beverage salary insights? Download the full salary guide now for free and get access to salary ranges and median base salary compensation for over 150 job titles in the food and beverage industry.


Food and Beverage Industry Executive Recruiters

Kinsa Group’s recruiters can help you identify and attract Sales and Business Development Executives who will make a significant impact on your organization. Whether you are a professional seeking a new executive food & beverage position, or an industry employer ready to make a key hire, we have the insights and recruiting capability you need. Contact us today. 

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