Employer Brand

Building Your Employer Brand: Treat Your Next Interview Like a Sales Pitch

September 23, 2019 in HR Best Practices, Interview Tips


Have you developed a top-of-the-line interview process, only to have candidates continue to reject your offers? There’s one piece of the puzzle you may be missing – branding. Branding isn’t just part of a company’s marketing function; it’s a core component of attracting and retaining talent and is integral to any successful hiring strategy. In today’s job […]


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Your Employment Brand: How It Engages Candidates

March 21, 2016 in HR Best Practices


The following article appeared in our parent company’s e-newsletter, HR Insights. A Strong Employment Brand Engages Potential Candidates   Remember the good old days when it was HR who expected a thank you note from a candidate after the interview?  Well a convergence of events has flipped the tables and now some companies have found […]


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