EXPERTISE: Brand Valuation | Social & Digital Marketing | e-Commerce | Integrated Marketing | Strategy | Revenue Growth | Competitive Intelligence | Brand & Product Penetration | Experiential Marketing | Innovative Product Launches | Project Management | Visionary & Motivational Leadership
STRENGTHS: Results-driven, Motivational Leader | Innovative | Complex Problem Solver | Flexible, Adjustable, Collaborative | Creative | Persistent | Tenacious | Distinctive Thinker
- Successfully developed Lunch Packs lunch meat line with patented packaging designed for deli-quality freshness and increased shelf life that resulted in Federal Patents in Food Packaging and Smithfield ROI Innovation Award.
- Achieved 48% increase in sales, delivering over $1.1M in topline revenue in 120 days through development & implementation of a fully integrated sponsorship deal with the Green Bay Packers and Patrick Cudahy: The Official Bacon of the Green Bay Packers and Lambeau Field.
- Designed, executed and led the Marketing and Business Category Management teams’ effort that resulted in Patrick Cudahy brand achieving #1 ACV, #1 market share and #1 operating profit.
- Developed marketing launch strategy and marketing plans for new All Natural and ABF bacon products resulting in the first premium bacon brand in Smithfield’s bacon category and securing new distribution and All Natural on-shelf placements.
- Reduced shopper wait times by18%, or 12.3 minutes with new mobile point of sale system, while delivering an 11% increase in NPS customer satisfaction score to 9.1 up from 8.2.
LOCATION PREFERENCES: Open to relocation and international assignment.