Results-driven, collaborative CPG leader with a genuine passion for the consumer. Experience in large global and Fortune 500 companies as well as innovative start-ups.
- Proven track record of developing long term business plans, meaningfully differentiated brand positionings and innovative strategies that yielded record-setting sales, profit, share and margin growth.
- Expertise in business turnarounds, brand strategy and execution, insight development, messaging and advertising, end-to-end innovation and marketing capability development.
- Achieved exception advertising results throughout career on every business, scoring significantly above norms in quantitative testing on ad impact, persuasion and key attribute ratings.
- Experienced developing integrated marketing campaigns: original content, digital, paid social, search, video, influencers, PR, print, radio.
- Dynamic manager of highly productive marketing departments and cross-functional global teams with a reputation for being authentic and level-headed, inspiring others to be their best selves.
EDUCATION: Cornell University, MBA and BS.
LOCATION PREFERENCE: North/Central New Jersey; Midtown NYC.