Director Brand Marketing and Innovation (Los Angeles or Remote) – CPG Food & Beverage | Health & Wellness

 

An enthusiastic consumer-centric marketing expert with a collaborative and results-oriented mindset with a progressive career in global consumer packaged goods, building iconic brands. Praised for drive, creativity, attention to detail, and ability to motivate teams.

  • 14 years of Consumer Packaged Goods experience: Food & Beverage, and Health & Wellness, with experience in large and small organizations
  • Skilled in growing brands by creating brand strategies, developing trade marketing plans, building marketing communication plans, establishing product pipelines, and launching new products from ideation to commercialization
  • Strategically analyze data and utilize insights to identify opportunities and develop business cases
  • Recognized as a strong cross-functional team leader with an entrepreneurial attitude
  • Strategic achiever, energetic, detail-oriented, and creative

Recently helped grow 3x revenue and launched a new product line for a small company, developed a new global brand marketing strategy and a global innovation pipeline with successful product launches ($15M to $20M in Y1 for each product) at a global billion dollars company, conducted a new brand positioning that grew retail locations by +40% at a small company, and propelled the growth of a medium sized brand from $68M to $160M, with the launch of 52 SKUs in 4 new categories, and the creation of the new branding and integrated marketing campaign, generating +6% growth in 26 weeks.

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Contact The Recruiter

 

Mary Chambers

Mary has a Bachelor of Business Administration from the University of Wisconsin – Parkside and 15 years of experience in the recruiting industry, including more than 10 years as a Recruiter at Kinsa Group. Currently a Kinsa Account Manager and Executive Recruiter she serves our Meat and Poultry customers, Nutraceutical, Dietary Supplement, Pet Food, and Food Packaging companies. She’s a great first point of contact at Kinsa if you have a talent recruiting need within your organization.

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