Director of Sales, Key Account Management – Foodservice, Food Ingredients


Customer centric Sales Director with over 18 years of generating profitable sales growth across multiple channels in the consumer-packaged goods and food ingredient industries. Recognized for fostering collaborative team environments and cultivating relationships to elevate strategic partnerships and secure new business.  Skilled at managing complex selling environments and generating cross-functional business development plans. Exceptional interpersonal and communication skills combined with strong analytical abilities and conceptual strength.

Specialties: Leading and Developing High Performing Teams, Wholistic Strategy and Execution, New Business Development, Customized Solutions, Technical Sales, Contract Negotiation and Implementation, Trade Management and Pricing Strategy, Data Analysis and Systematic Reporting

Experience: Strong experience in multiple channels including convenience, retail / club, and expertise in foodservice, and food ingredient.  Successfully managed C-suite, national accounts, food service distribution, bakery distribution, convenience distribution, and wholesale manufacturers.

Leadership:  5 years of leading and developing up to 6 direct reports across multiple variations of experience.  Known for empowering others to maximize their strengths, elevate their performance, and own their business.  Expert at cultivating engaged team environments with a passion for overdeliver and winning as one.

Recent Accomplishments:   Achieved 8% sales volume and 12% sales revenue growth over previous fiscal year by expanding footprint with current strategic partners and converting prospects to customers. 2.5 MM CWT and $46.2 MM in sales revenue.  Leveraged in-depth category management and competitive intelligence to align branded portfolio with the competitive market delivering a 13% sales margin increase for targeted items and market share gains.  Championed internal and external new business development teams that worked through complex selling processes to develop and launch 5 new product roll-out programs which consisted of both customized and branded solutions.

Education: BS of Business Administration, Cum Laude

Dallas, TX (open to travel)


Contact The Recruiter


Kris Binninger

Kris has a Bachelor’s degree in Marketing and Business and brings 14 years of staffing and recruiting experience to Kinsa. Kris specializes in working with our Alcoholic Beverage, Bakery and Snack Foods, Hotel and Lodging accounts. Taking the time to get to know what employers and candidates are looking for, Kris delivers to her clients the candidates that she believes in. Let Kris put her dedication to this type of Recruiter-Candidate relationship to work for you on your next search for great food/beverage industry professionals. Contact Kris today!

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