Director of Sales / National Sales Manager (Open to location in Florida) – CPG, Grocery, and Foodservice


  • Seeking a role as: CPG Director of Sales / National or Regional Sales Manager.
  •  Category Experience: CEA (Controlled Environment Agriculture) Produce, Refrigerated/Frozen Foods, Dairy, Deli-Bakery, Shelf Stable, Center Store, Plant-Based and Soft Drink Beverages.
  •  Trade Channel Experience: (Grocery) Conventional, Natural, Mass, Club, C-Store, Wholesale Distributors and Buying Groups. (Foodservice) Concessionaires and Broadline Distributors.
  •  Currently Based: in Orlando, FL (open to relocation within the state of Florida).


  • Managed National & Regional retail and wholesale distributors and managed the Direct & Broker sales teams calling on these accounts and others, teams comprised of 4-25 account managers.
    • Grocery: Walmart, Safeway-Albertson’s (multiple banners), Whole Foods, Fresh Market, Trader Joe’s, Costco, Sam’s, Kroger (multiple banners), Publix, H-E-B, and Meijer.
    • Foodservice: (Distributors) – KeHE, Sysco, US Foods, Fresh Point, Marriott, Compass Group, Levy Brothers, (Customers) – Disney, Universal-Orlando, Orlando Magic (NBA).
  • Managed product portfolios from a start-up of $25M to established companies of $160M+.
  • Proficient in MS Office, CRMs, and syndicated data analytics: i.e. Nielsen, IRI, SPINS, Circana.
  • Designed Hub & Spoke shipment optimization plan through collaboration with distributor partners.
  • P&L budgeting and product/sales forecasting responsibility including ROI optimization.
  • Created Retail Intelligence Monitoring Program to track competitive activity across key accounts.
  • Developed, executed, and analyzed strategic distribution plans for Brand and Private Label SKUs.
  • Awarded $195K USDA grant – collaborated with H-E-B & TX Department of Agriculture to create “Locally Grown” Produce Awareness Program, increased store distribution from 180 stores to 325.


  • Base salary expectation dependent on cost of living and responsibilities but likely in the $130.000 range plus business growth incentives.


  • College of Saint Rose/State University of NY, Bachelor of Science (Marketing) Full Scholarship.

 Leadership Certifications:

  • 7 Habits of Highly Effective People – Franklin Covey Institute.
  • High-Performance Leadership – Colorado Springs Leadership Institute.
  • Laws of Leadership – John Maxwell Leadership Academy.

If you’re interested in speaking with this experienced, polished, solution-oriented Leader who:

  • Leads by example, fosters inclusivity within the team and cross-departmentally, and demonstrates a “roll-up your sleeves” let get it done together now mentality.
  • Will leverage the value of customer facetime and customer-co-developed business plans.
  • Is a quick study because he Immerses himself in learning the culture and the best approaches to achieve desired results within the team and for the future financial health of the company.
  • brings a level of knowledge and business savvy to cultivate the team and customer relationships that culminate in healthy financial results, team success, and continued business growth.

Contact: Stephanie Mattice 414-367-5514 





Contact The Recruiter


Stephanie Mattice

Stephanie has over 10 years of leadership experience in the food and beverage service industry as well as almost 10 years of full cycle recruiting experience for exclusive manufacturing and distribution companies. Her passion for networking, client collaboration, and exceptional customer service has brought her to Kinsa in a focused Account Manager role. As a Kinsa Account Manager, she is the primary business development contact for Hotel / Lodging, Restaurant / Foodservice Contract Management, Shelf Stable Foods, and Transport / Storage. Stephanie looks forward to continuing to match exceptional opportunities with top talent utilizing her passion and connections in food and beverage. Reach out today and let her make your success her top priority!

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