• Unprecedented Results is my Trademark – Major financial turnarounds
  • Strategic Business Planning for Differentiated Market Positions – including raising capital and acquisitions
  • Culture Change and Improvements

– In terms of Strategic Planning, I specialize in working with teams to craft exciting, differentiated strategies, which create competitive advantages enabling stronger financial performance

– With focus on differentiated marketing and strategy, this skilled Marketing, Sales and Financial executive is interested in short term consulting work or project: assisting a manufacturing company, including CPG Food or Beverage, with a turnaround, strategic planning (culturally or financially).

– He brings experience in leading organizations and brands to unprecedented financial results leveraging his global business experience along with brand building experience from years with several leading companies including Coca Cola(Beverage), M&M Mars(Food), Malteurop (Global Ingredient Supply).

  • Well-versed and rounded across all key business functions
  • Global Experience
  • Roles Held: Company Officer, President, Vice President
  • Functions: Executive Leadership, Marketing, Customer Development
  • Degrees: Finance, Marketing

Highlights include:

Malteurop:
> Led Global Craft Beer Strategy
> Transformed North America reversing profit declines to double digit ebitda improvement
> Developed key relations with global customers for multi-year contracts including Anheuser Busch, Molson Coors, Constellation, Sierra Nevada, New Belgium, and Boston Beer

Coca Cola
>
Led strategic plan transformation of upper Midwest markets, reversing market share position, over-taking Pepsi
> Negotiated and secured multi-year agreement with NFL’s Kansas City Chiefs

M&M Mars
>
Led multiple brand campaigns including “M&M’s® Blue Campaign merchandising and M&M’s® Best Chocolate Under the Sun”

LOCATION: Open including International. (Northeast Wisconsin is home)

COMPENSATION: Contracted per the project and scope of work. estimated at $250-$300/hr.

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Meet Your Recruiter

Laurie Hyllberg

Vice President at Kinsa Group and Executive Recruiter. Laurie champions Kinsa’s position as the top food and beverage recruiting firm in the nation and presence in the global FMCG marketplace. To her Bachelor of Science in Psychology, Business Management and Marketing she adds 20 years of executive search experience in the food and beverage industry at Kinsa Group. Building a network of executives and professionals through membership in the Women’s Foodservice Forum, Institute of Food Technologists, FaB Wisconsin, Chicagoland Food and Beverage Network, and maintaining professional expertise in recruiting as an Executive Board Member for the Recruiters Of Wisconsin association, Laurie is able to connect top talent in the food industry with food and beverage processors and food service companies growing their teams at the C-Suite, VP, Director, and Management level. Connect with Laurie today!
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