Food & Beverage innovator with vast experience and success on insight concerning Broker Management, Retail Execution Business Team development, Analysis Insight Rationalization specializing in CPG organizations. Strategic Organization Coordinator, extensive DSD knowledge & Supply Chain systems. Enjoys an unorthodox style of team management in which not only a “top to top” method of driving KPI goals but also an organic approach in working side by side with managed sales personnel in order to gain a better understanding of the retail landscape

  • Managed and revamped the existing broker network into a traditional sales force by setting strategic corporate initiatives to enhance overall growth through all pillar brands across the competitive grocery channel
  • Managed the NE Business Unit through a broad-liner DSD network (UNFI, Kehe, & Independent DSD Sub-distribution network) to increase ROI, and TDP index to double-digit growth 15% growth YTD.
  • Heavily involved in Key Account calls due to extensive analytical assessment, and SKU rationalization in order to formulate concise sales programs correlated KPI goals on execution at retailer level.
  • Promoted within a year to the SE Business Unit as a Regional Director of Sales role which entailed a relocation to South Florida to oversee the Snyder’s Lance/Campbell Snacks and Publix business.
  • Directly responsible for $22million of the Publix Better for you Snacks Division thru our national DSD distributor Snyder’s Lance in which we saw a growth of 13% YTD, and a steady improvement of 3pts in unit index across the snacks pillar thru the end of the fiscal year
  • EDUCATION: Dual Bachelors of Science Degree in Bio-Chemistry and Art

LOCATION PREFERENCE(S): Miami, FL. Open to extensive travel nationally

Meet Your Recruiter

George Blomgren

Recruiting Manager at Kinsa Group. George has a BA from Beloit College. He brings over 18 years of diverse talent acquisition experience to Kinsa clients, including extensive corporate and agency executive recruiting experience. An avid networker, George maintains an extensive professional network, and prides himself on placing the right people in the right positions. The newest member of the Kinsa team, George is excited about joining the team and serving Kinsa clients. Connect with George today!
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