Over 25 years of domestic and global business leadership with companies including private equity, privately owned and Fortune 500 companies. Experience in consumer packaged, fast moving consumer goods, food and beverage, durable consumer goods and appliances, chemical. Background in growing sales and profitability, expansion into new markets, developing and leading teams, new product and brand development, and building “B2B” and “B2C” customer relationships in complex global channels including Retail (DIY, Mass, Grocery), global E-commerce and traditional distributors. Fluent in Spanish and Italian.
- Defined and implemented business model, structure, and go-to-market strategies. Result: Increased total international sales by over 20%, exceeding EBITA goals by 68% and being recognized with 2 sales awards.
- Defined and implemented business model and go-to-market strategies for Asia, South America, Europe, Africa, and Australia. Result: Increased total international sales by over 60% annually for 3 years, exceeding EBITA goals. In same period grew China sales by over 600% and delivered 3 times the EBITA 2016 goal.
- Responsible for P&L of $2.5 billion in U.S. and global markets, directing category strategies, branding, advertising, research, new products, and operational marketing. Led global cross-functional and marketing team of 200 people in 70 countries. Initiated and developed business strategies in all the global regions, including innovation and portfolio decisions, business priority definitions by region and country, brand equity development, expansion into white spaces, and oversight of consumer and trade communications. Result: Achieved annual sales and profitability growth of over 10% and increased global market share.
- Defined and implemented go-to-market growth strategies, including distribution, point of sale, new products launch, branding, and advertising. Result: Drove sales up 26%, from $102 to $129 million, exceeding targets.
Looking for top leadership role at a domestic and/or International Business Unit or as CMO/SVP of Marketing and Sales. Location: SE Wisconsin or northern Illinois.