Marketing Director/VP (Chicago or Wisconsin) – B2B, CPG Brands B2C and B2B Private Label food and beverage, health and wellness.


Seeking a role as: Marketing Director or Vice President of food or beverage company, in B2B or B2C space.

In Location: Currently living in Chicago, IL with home in Appleton, WI.


  • Extensive experience with food, health & wellness, active lifestyle, and consumer durables.
  • Classically trained in Brand Marketing with Reynolds/Hefty Bags, GUM oral care products, Treehouse Foods Private Label marketing, and more.
  • Skills include revenue and share growth, strategic marketing, branding, communications, digital marketing, demand generation, lead generation, content, new product development, performance marketing, zero-based budgeting, marketing operations.
  • Managed teams of up to 8 direct reports, including building new marketing organizations based on corporate needs; onboarded and oversaw consultants and agencies.
  • Responsible for product portfolios of $150M – $300M revenue; while providing marketing services for $1.5B organization.
  • Unique vision and aptitude for humanizing B2B brands => communicating as people to people.
  • Continually enhances skills through thought leadership involvement with CMO growth councils (brand and B2B) through the Association of National Advertisers.

Compensation: Base salary expectation dependent on cost of living and responsibilities but likely in the $200,000 range plus incentives

Education:  MBA and BS from University of Illinois at Urbana-Champaign; MS in Integrated Marketing Communications from Roosevelt University, Chicago

If you are interested in speaking with this Marketing Leader who:

  • Is passionate and guaranteed to bring both high energy and a results-oriented mindset to lead a Marketing organization,
  • Prefers to work collaboratively across all functions to uncover opportunities for growth,
  • Balances voice of customer with ability to convert business objectives into high-performing marketing strategies and execution, then …

Contact: Laurie Hyllberg today!


Contact The Recruiter


Laurie Hyllberg

Laurie champions Kinsa Group’s position as the top food and beverage recruiting firm in the nation and its presence in the global FMCG marketplace. To her Bachelor of Science in Psychology, Business Management, and Marketing she adds over 20 years of executive search experience in the food and beverage industry at Kinsa. Building a network of executives and professionals through membership in the Women’s Foodservice Forum, Institute of Food Technologists, FaB Wisconsin, Chicagoland Food and Beverage Network, and maintaining professional expertise in recruiting as an Executive Board Member for the Recruiters Of Wisconsin association, Laurie is able to connect top talent in the food industry with food and beverage processors and foodservice providers growing their teams at the C-Suite, VP, Director, and Management level. Connect with Laurie today!

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