Seasoned marketing leader helping B2C, B2B, CPG, FMCG and other companies reach their goals, dominate their markets and increase profits. Expert in developing customer personas, need-states, decision trees & purchase triggers in order to create superior strategies, brand plans, product development, marketing communications and path to purchase plans.
- Developed new brand positioning and go-to-market strategy that served as the roadmap for transforming a rather sleepy regional brand into a national powerhouse in a space dominated by multinationals, moving brand by over 400% from #17 in market share to #5.
- A street-fighter attitude set with a boardroom acumen honed over decades that builds brands, grows businesses and converts prospects into devoted brand advocates.
Seeking a strategic business growth leadership position in the Midwest for a company committed to dominating its’ vertical.