Executive sales leader with extensive experience in the Foodservice and Convenience Store (C-Store) channels. Comprehensive management and development of contracted broker, distributor, and key account business including customized proprietary products. Strategic planner and tactical executor against an Annual Operating plan + Key Account plans. Consistent demonstrator of business ownership, development of key stakeholder partnerships, and new business execution.
- Designed and implemented a multi-year strategic account plan that focused on delivering innovative solutions against customer needs.
- Implemented an account tiered prospecting model focused on maintaining a channel of future business growth opportunities.
- Mapped all key business drivers which led to the creation of customized proprietary products.
- Quarterbacked all facets of new proprietary product placement including a post rollout evaluation.
- Established strong personal relationships with key stakeholders at all levels within each account classification (acquire, penetrate, and retain).
- Built internal business cases and led cross-functional teams to account growth year-over-year.
- Negotiated fiscally responsible contracts (annual and multi-year).
EDUCATION: Executive Masters in Business Administration, Bachelor of Arts (Hospitality Management)
LOCATION PREFERENCE: Western USA