Vice President/Director of Culinary Innovation or Private Brands, Product Development (Southern California – Open to Relocation) – Restaurant/Foodservice


Executive Culinary Leader & Chief Innovator who establishes the strategic and creative vision for new product development and menu innovation while driving profitable, incremental sales. Delivers a continuous pipeline of new menu items,  brands, or private label products keeping an eye toward the most relevant nutrition, taste, competition, food and beverage trends, and market considerations. Demonstrated success in franchised restaurants, CPG, and manufacturing including collaborations with operations, food safety, supply chain, marketing, and consumer insights.

Leads new product development resources to innovate, create, validate, commercialize, and launch. Cultivates high-performance culinary and R&D teams with high-level productivity by readily sharing knowledge and advice; providing candid, balanced and regular feedback; and nurturing opportunities for professional growth.

EDUCATION: BA in General Studies from Western Illinois University; AA from The Culinary Institute of America
LOCATION PREFERENCE(S): Open to relocation, currently resides in So. CA.


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Laurie Hyllberg

Laurie champions Kinsa Group’s position as the top food and beverage recruiting firm in the nation and its presence in the global FMCG marketplace. To her Bachelor of Science in Psychology, Business Management, and Marketing she adds over 20 years of executive search experience in the food and beverage industry at Kinsa. Building a network of executives and professionals through membership in the Women’s Foodservice Forum, Institute of Food Technologists, FaB Wisconsin, Chicagoland Food and Beverage Network, and maintaining professional expertise in recruiting as an Executive Board Member for the Recruiters Of Wisconsin association, Laurie is able to connect top talent in the food industry with food and beverage processors and foodservice providers growing their teams at the C-Suite, VP, Director, and Management level. Connect with Laurie today!

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