Executive marketing and sales professional with retail and foodservice experience encompassing diverse product background including entrees, further processed meats, produce, soups, ethnic foods, meal kits, snacks foods, supplements and ingredients in frozen, refrigerated, and dry categories. Premium product experience includes organic and natural items. Expert at providing sales and marketing teams of 30+ people the strategic, KPI, and budgetary guidance necessary to be successful. Strong experience with setting competitive pricing strategies and managing the product development process.
- Improved margins by 25% by realigning incentives to be margin centered
- Increased sales 8% on a mature product line by implementing resealable packaging solutions
- Grew branded sales 50% in less than 5 years
- Utilized customer product line analysis and mapping to grow sales by 10%
- EDUCATION: Master’s Business Administration: Marketing/Management
Location Preference: Open to relocation