Entrepreneurial minded, 20+ years in total beverage alcohol, with a passion to build brands and drive growth within the category. Experience spans every facet of a brand’s lifecycle from initial idea to acquisition. I think of the category as CPG with a twist. An added tier in the route-to-market as well as state-by-state legalities make for a complex puzzle that I love to solve. And, admittedly, it’s fun.

•BRAND MARKETING:
•National media (traditional and digital)
•Robust PR plans with millions of non-paid press views per year
•Social, SEM, and digital campaign development with Continuous test and learn to improve ROI
•Content strategy, creation and implementation
•Program development for consumer, retailer and distributor audiences
•CRM plan and execution
•National POS with localized extensions
•Field marketing and ambassador program development, roll out and continuous optimization
•ECOMMERCE (pure play):
•Top 5 in bottle sales all brands all categories (of 725) and Top 3 in whiskey category (of 102) 2018-2020 on one of the largest retailers
•2020: 33% repeat sales due to custom programming and quality offerings with leading retailer
•SALES:
•Route-to-market planning inclusive of importer and distributor retainment, pricing, volume and A&P management
•Recruitment and management of 10 domestic sales personnel achieving +54% of forecast while overseeing
LOCATION PREFERENCE(S): Open to relocation but prefers Chicago, IL

 

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Meet Your Recruiter

Kris Binninger

Account Manager and Executive Recruiter at Kinsa Group. Kris has a Bachelor’s degree in Marketing and Business and brings 14 years of staffing and recruiting experience to Kinsa. Kris delivers to her clients the candidates that she believes in. She takes the time to get to know what candidates and employers are looking for. Let Kris put her dedication to this type of Recruiter-Candidate relationship to work for you on your next search for a great food industry job.
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