Seasoned winemaker shifting into business management with experience in general management; logistics, strategic planning, and supply chain management; product and brand marketing; consumer interactive sales; and mentoring new talent. Possess a small and medium-sized business background which developed true jack-of-all-trade cross-functional business skills.
•Led a 208% increase in student enrollment over a 15-month period as the Associate Director of a community college program in viticulture and enology by implementing feedback analysis with the department’s advising and recruiting staff on advertising and recruiting spend.
•Increased winery revenue of the college by 31% through negotiating alternating proprietorship licenses with start-up wineries to utilize excess production capacity.
•Reduced new product placement times for high demand SKUs in retail sales from 8 months down to 1 month by coordinating customer feedback and market trend analysis between sales reps and district managers.
•Developed 4 signature labels and 1 secondary label as a consultant winemaker to client wineries.
•10+ years of freelance writing and editing work with over 600 credited publications.
EDUCATION: MBA Marketing and Management
M.S. in Viticulture and Enology
LOCATION PREFERENCE(S): Open to relocation but prefers western US. Currently residing in northern California