VP CPG Sales & Distribution (Charlotte, NC or Relocation) – Beverages, Shelf-Stable CPG Food Products, Dairy, and Frozen Foods


VP CPG Sales & Distribution (Charlotte, NC or Relocation) – Beverages, Shelf-Stable CPG Food Products, Dairy, and Frozen Foods

Seeking a role as: VP of Sales or Senior Sales leadership in the food or beverage industry. Has worked in very large as well as growing smaller entrepreneurial companies.  Most recently taking $73 million company to $350 million in 6 years and through multiple private equity sales.

In Location: Currently living in Charlotte, NC (would consider relocation to Arizona, California, Colorado, Florida, South Carolina, or Texas).  Also willing to work remotely and travel.


  • Extremely experienced in sales leadership – has held roles in virtually any and all senior level sales leadership positions at both a smaller CPG as well as some of the very largest in the industry, most recently as the Vice President of Sales and Distribution.
  • Organizational structure and design – experienced at building teams from the ground up (good2grow) as well as major organizational restructure at very a very large CPG company (Nestle USA)
  • Route to market expertise – has constructed, implemented and contracted a 3rd party DSD national external DSD network at both a small company and extremely large one.
  • Trade management and headquarter business planning -has managed a sales budget of over $1 billion in retail sales and deployed a trade budget of $144 million.
  • Extremely experienced in category management and consumer insights and analytics – Classically trained at the very highest level at the Coca-Cola Company.

Compensation: Base salary expectation dependent on size of company and responsibilities but likely in the $250,000+ range plus incentives

Education:  BS in Marketing from Clemson University, also participated in the Cornell Food Executive Program

If you are interested in speaking with this Sales Executive and Business Leader who:

  • Is a senior sales leader in CPG food or beverage product with experience in retail, grocery, mass merchandisers, value, and convenience channels
  • Has lead teams in both warehouse and DSD execution models,
  • Has a very high level and comprehension for the applications of sales and consumer insights, business analytics, as well as vast experience in category management
  • Is capable of taking your existing sales system and infrastructure to a whole new level, then

Contact: Laurie Hyllberg at laurieh@kinsa.com to learn more about CN#357344 today!


Contact The Recruiter


Laurie Hyllberg

Laurie champions Kinsa Group’s position as the top food and beverage recruiting firm in the nation and its presence in the global FMCG marketplace. To her Bachelor of Science in Psychology, Business Management, and Marketing she adds over 25 years of executive search experience in the food and beverage industry at Kinsa. Building a network of executives and professionals through membership in the Women’s Foodservice Forum, Institute of Food Technologists, FaB Wisconsin, Chicagoland Food and Beverage Network, and maintaining professional expertise in recruiting as an Executive Board Member for the Recruiters Of Wisconsin association, Laurie is able to connect top talent in the food industry with food and beverage processors and foodservice providers growing their teams at the C-Suite, VP, Director, and Management level. Connect with Laurie today!

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