CMO, GM, Chief Commercialization Officer (Orlando or Relocation) – Health & Wellness

 

Dynamic, inspiring, and strategic marketing and general management leader with deep P&L responsibility.  Over 25 years of operational and marketing experience in large corporations to entrepreneurial startups in the health and wellness products and services space including OTCs, dietary supplements/nutraceuticals, functional foods, performance/leadership training, and medical devices.

    • Led BtoC and BtoB brands and businesses in the domains of sleep, men’s health, analgesics, cold/flu/allergy, sweeteners, cholesterol reduction, urology, athletic performance, and leadership development.
    • Channel experience in FDM, club, ecommerce, distributors, primary care, and dentists.
    • Consumer and medical marketing experience includes TV, print, sponsorships, influencers, paid social, search, Amazon, display, KOL engagement, conferences, email, and radio.
    • Led turnaround of a $120M nutraceutical/functional food brand and grew $500M retail brand double digits in face of private label launch.
    • Led strategy development, capabilities buildout, and go-to-market plan for multiple early-stage startup businesses.
    • Responsible for sales and marketing budgets from $1M to $80M.

Education: Bachelor’s Degree/MBA
Location: Currently in Orlando Market. Open to onsite roles anywhere in the USA

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