Bringing Customers More of What They Want

January 19, 2015 in News, Recruiting Case Studies



We are pleased this newly hired VP of Sales is bringing our clients’ customers more of what they want – delicious coffee.

Our client, a beverage company recently acquired and re-branded, reached out to Kinsa Group to conduct a nationwide search for a VP of Sales to build and strengthen their sales force. Because of our extensive network, Kinsa’s Recruiter was able to locate and recruit several coffee category-specific candidates within one day of launching the search. Eight qualified candidates were submitted in total, five of which were interviewed by the hiring manager face-to-face.

The candidate that was ultimately identified as the ideal match was submitted within the first week of the search and had experience as a Regional Director at a key coffee competitor – Green Mountain Coffee Roasters – for nearly 7 years. Although he was living in the northeast, he had been considering a relocation to avoid the cold winters, so our client’s southern state location was ideal. He had a unique beverage industry-specific skill set that was further exemplified during the client’s multi-step interview process at both the corporate and division locations. He happily accepted our client’s offer within 75 days of the search being launched.