Recruiting the Best Talent: 7 Tactics

March 20, 2017 in HR Best Practices



A lot of change and objective setting is occurring to realign business strategies for success. When it comes to recruiting great talent, there are always new ways to try to fill positions quickly and in a cost-effective manner. Now is a perfect time to refresh old methods with these seven tactics for recruiting the best talent.

1. Get in Touch with Company Culture

No two employers are the same. From their business philosophy to their daily work environment, every organization is distinguished by a culture that makes it unique. Job seekers are more concerned with the culture of a company than ever before and a clear representation of the company’s goals, values, and employee work-life balance will speak volumes. Not only does a magnetic culture engage talent, but it also ensures that companies are hiring the right people for that organization. Don’t let a poor culture fit cost your company between 50-60% of that individual’s annual salary. Translate culture into an employment brand that engages candidates and locks in quality employees for the long haul.

2. Revamp Your Employer Brand

Attracting job seekers in a competitive market requires employers to stand out with an attractive career site and social media presence, driven by a meaningful employer brand. It starts with creating a consistent message about the company’s culture that excites job seekers to want to become employees. Sure, simply listing out company values and stating benefits is helpful, but 90% of job seekers find the employee perspective most useful to learn about a company. Providing a creative video that highlights specific volunteer efforts or a testimonial that reaffirms the value of becoming an employee will resonate with job seekers in a more personal way. Content that drives a sense of belonging is a result of a truly impactful employer brand.

3. Optimize Mobile Friendly Applications

Once the employer branding has captured the interest of a job seeker, the last thing an employer wants is for the application process to fall short of expectations. If an application is difficult to complete, lengthy, or cannot be completed on a mobile device, great candidates may be lost. More than 1.8 billion people now have smartphones and 40% of job seekers use them to apply to jobs. Imagine how you can expand your reach by simply automating the application process and allowing job seekers to search and apply for jobs right from their phones, while simultaneously providing an experience that keeps them excited about the company and the opportunity for employment.

4. Engage Passive Talent

Your dream candidates may not be ready to apply just yet, so it is essential not to rule out passive talent. Instead, keep these candidates in mind by creating talent pools organized by factors such as skillset, interest level, or department. By segmenting passive candidates, employers can create personalized content for regular communication to maintain their interest in the company. To keep passive talent engaged, it is important to use relevant subject lines that grab attention quickly and a call to action such as “learn more about us.” Once a job becomes available, simply reach into your back pocket and pull from an established pipeline of qualified talent.

5. Modernize Screening Methods

As applications begin to flood the system, and pipelines grow with talented individuals, recruiters must narrow a ton of impressive resumes down to a core group of potential employees. Between 50% and 70% of applicants aren’t qualified for the jobs they apply for, making new screening methods even more important for bringing in the right people. Fortunately, employers have paired up with video technology for a creative approach to enhancing the selection process. The common misconception is that technology has made us less personable, but 63% of recruiters said a video resume or cover letter would give them more insight into whether a candidate would be a good fit within their organization. Employers using video screening tools are predicted to be 2-3 times more likely to improve time-to-fill, cost-per-hire, and other business metrics.

6. Get On Board with Onboarding

Once a hire is made, employers should be thinking about how to set that individual up for success. With 90% of employees making the decision to stay within the first year, it’s more important than ever to place new hires on the right path with a formal onboarding program. A successful program provides new employees with all of the resources required to become a fully immersed member of the workforce and makes filling out forms and organizing tasks simple. Not only will onboarding help to retain employees for the future, but it will reaffirm their choice to accept a job offer at your company.

7. Once You Have Great Talent, Use It!

Where one great employee is found, others are right around the corner. Employee referral programs allow employers to reach more talent from a trusted source. Many companies are using programs such as social distribution, allowing employees to automate pre-loaded messages regarding job openings to their professional networks. Referred employees tend to be better cultural fits that align well with the company and stay longer, reducing time-to-fill. With $4,000 being the average amount U.S. companies spend to fill an open position, offering a little incentive to employees who can work their networks for quality referrals can be the key to big savings and great talent.

Need assistance recruiting the best talent for your food & beverage organization?

Kinsa Group takes a focused approach to recruit and present professionals who will be an ideal fit for your company. Our recruiting process ensures the candidates we refer:

  • have the skills and experience to succeed;
  • possess the “soft skills” and personality to mesh with your culture;
  • bring the energy and the best practices to help your company achieve its objectives.

Contact a Kinsa recruiter today to discuss your hiring needs.

The content of this blog originally appeared in the February, 2017 edition of ABR Employment Services e-newsletter,  HR Insights. It was written by Jessica Woloszyn, a content strategy intern at iCIMS.