Over the years, many trends have transformed the workforce and changed the way organizations manage their people. As companies continually adapt cultural practices to the needs and expectations of their employees, one of the fastest growing workforce trends continues to be flexibility. Due to the rise of technology and increasing work-life balance demands, employers are finding a direct connection between flexible work options and long-term employee retention. Offered in many forms, such as flextime scheduling or remote work opportunities, flexibility can be a game-changer in keeping top talent engaged, happy and satisfied with their jobs.
If your organization is experiencing less than stellar retention levels, offering flexible work options may be the best way to reverse this. Here are a few of the many reasons why flexibility is so integral to employee retention:
1) Increased happiness and productivity.
With the majority of employees in today’s workforce preferring flexibility rather than pay increases, it’s no wonder that flexibility naturally increases happiness and productivity. When employees are empowered to work where and when they perform their best, they’ll be most productive in their roles and motivated to reach their greatest potential. In many ways, employees gravitate toward flexible work arrangements for the very fact they’ll gain more control over their lives, both personally and professionally. When your employees are in the driver’s seat, they’ll go above and beyond to prove their worth and contribute in more meaningful ways to your organization.
2) Building a culture of work-life balance.
By giving employees the option to create their own work schedules and strike a balance between their professional lives and personal commitments, you’ll make your workplace so appealing that your best talent won’t want to leave. In particular, millennials tend to be most attracted to environments in which they’re empowered and trusted to perform their jobs without being constantly micromanaged. As younger generations enter the workforce, it will become even more paramount to promote work-life balance within your organizational structure.
Implementing a culture of flexibility also plays a role within your organization internally, resulting in more work-life fluidity. According to StaffingIndustry.com, allowing employees to perform “life” tasks during work hours is integral to achieving greater job satisfaction among your team. Many studies continue to show that when flexibility is integrated within the workplace, employees are likely to feel more comfortable and fulfilled in their roles.
3) Developing a strong brand and reputation as an employer.
Without a doubt, flexibility is instrumental to building a positive reputation as an employer that values its people. A flexible workplace culture automatically demonstrates a sense of trust and respect for your team. Employees with the freedom to work on their own terms (e.g., in the early mornings vs. late afternoons; at home vs. the office; etc.), will develop stronger personal ties with your organization and ultimately become loyal brand ambassadors for your company. Not only is this critical to retention, but a powerful force in growing a robust talent pipeline of candidates actively wanting to be part of your team.
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